DISQUS

Social Times: Are We Affecting the Media?

  • Lee Erickson · 1 year ago
    Arketi just came out with a survey that found that 84% of B2B journalists indicate they use blogs as a primary or secondary source for news articles.

    Highlights of the study indicate that 60% say they spend more than 20 hours a week on the Internet. When asked what they did, here's what they said:

    98% reading news
    97% emailing
    93% finding news sources
    89% finding story ideas
    72% reading blogs
    67% watching webinars or webcasts

    Seems like journalists are turning to the web and new media as a source. But maybe that's all they see it as - a source. The jury seems out in terms of whether they feel it improves the quality of what they're writing.