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According to Standard Metrics, Social Media Just Isn’t Worth It.

Started by Nick O'Neill · 10 months ago

Metrics are the life blood of PR. Metrics tell us how many people we are reaching and for how long we are reaching them. We then take that metric and divide it by how long it took us to get those views and you have a really basic ROI scale used by most PR firms.
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1 comment

  • I understand your point of view and like your analogy. Social media is definitely an important aspect for online marketing. Social media marketing is a great way to expose your product or business, the short-term may not be as rewarding, but the long-term will pay off for the right campaign.

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